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Best Tips How to Speed Up Your WordPress Website
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Best Tips How to Speed Up Your WordPress Website

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According to a study published by StrangeLoop, Amazon, Google and other big names almost always see a 7% loss in conversions with a second’s delay in page loading time. This may be because; the attention span of the average customer has gone down from 12 seconds to a meager 7 seconds from 2000 to 2016. This is quite challenging as your website has less than 2 seconds to capture the attention of a customer and a second’s delay can lead to 11% fewer page views. If your website earns about $100,000 per day you can incur a loss of $2.5 million annually due to a second’s delay in page loading.

Increasing website speed is much easier when you are using a WordPress template. Believe it or not, now you can customize your website just as you wish without even touching the fringe of coding. But first, you may want to check the current speed of your website.

How to check your website speed?

How to check your website speed?

Have you heard of this awesome tool called Pingdom? This is a freebie that enables you to check your website speed from various locations. A good page loads within 2 seconds and if your web page loads within 2 seconds you are definitely in the safe zone. But if you are one of the many unlucky webmasters whose websites need more than a little help with the steroids, then we are here to help!

How to speed up your website without touching the code?

If you are scared of even looking at endless pages of code, then believe us, you are not alone! We have some awesome speed solutions just for you that will help you leave your competitors way behind in terms of page load time.

Here are a few magic tricks that will give your website speed and smoothness like never before –

Change your host – a good host is never a shared host. It is, of course, the healthier option for your pocket, but never the healthier option for your website. Any of the website hosting services you choose should at least have the features and services offered by WP Engine managed WordPress hosting.

Theme framework review – not all themes are speed-friendly. Some of the themes are like lead balls in your running shoe. They keep their main code too frilly. These themes are loaded with awesome features that possibly got you sold on the prospects in the first place. But in reality, we hardly ever use all of them. Instead, go for a simple framework with clean main codes and extended compatibility for multiple plugins.

Give enough emphasis on your caching plugins – if you do not have one, then you must be kidding yourself. To speed up your website gets an effective caching plug-in from WP.org. Almost all of the good ones are free and you can choose the best one for your site by judging their reviews.

Can image optimization help speed up your site?

Image optimization should be a compulsory and automatic process for all websites. Yahoo! has an optimized widget called Smush.it that reduces file sizes while preserving quality. WordPress has its own version of image optimizer called the WP-Smushit that can process your images as you upload them on your site. This automatic image optimizer is a must for all website admins in search of speed.

WP database for speed – while optimizing a DB can be really tiresome, thankfully WordPress has come up with a solution for this one too. You can install the WP-Optimize plug-in for the best possible speed derived from a fully organized DB. You can use it in tandem with the WP-DB Manager plug-in that can schedule feasible dates for optimization of your database.

Can image optimization help speed up your site?

On this image it’s perfectly seen that quality of a photo significantly influences on the weight of a photo. It’s remarkable that human eye doesn’t see considerable difference between Maximum Quality and High Quality but at the same time difference in the weight of these photos will be more than three times! At the same time Medium Quality and Low Quality – have less marked difference in weight but the quality of photos is much worse. This easy experiment shows that reducing a quality of images even on 10% from max – allow to reduce a weight of images in two or more times! Now imagine that your web page has a couple of tens of such images. A small reduction of quality of images on a site – and weight of pages on this site will be reduced in several times immediately. It sounds easy but it works just great!

How is Hotlinking eating away your website speed?

Hotlinking in nothing but bandwidth theft that happens when other websites use active links that link to the images hosted on your site. This simply makes your server load increasingly high while they enjoy the increased traffic.

To prevent this from happening any further, paste this code in your root.htacccess file –

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?sparringmind.com [NC]
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC]
RewriteCond %{HTTP_REFERER} !^http(s)?://(www\.)?feeds2.insertyourfeedname.com/sparringmind [NC]
RewriteRule \.(jpg|jpeg|png|gif)$ – [NC,F,L]

Lazyload can salvage your website loading time – who knew that something that looks sleek and behaves suave could actually decrease server load for your website. LazyLoad makes sure that only the images about to come into view load. This will also save tons of bandwidth by loading fewer amounts of data each time the pages are loaded.

Speeding up your database – here are a few things you can attempt to ensure that your homepage loads quick enough to grab your audience’s attention:

a. Remove all sharing widgets from the homepage that your viewers simply don’t use.
b. Remove all plugins that are not useful.
c. Reduce the number of posts per page.
d. You can also use excerpts instead of full posts on your homepage.
e. Use a separate landing page with minimal information and a limited number of widgets.

Using a content delivery network for speed – a content delivery network of CDN takes all the static files on your website and lets your users download them from local servers to boost speed. This is quite magical and effective when it comes to boosting loading speed! Check out Max CDN for your WordPress site, it can be easy for first-timers.

CloudFlare to the rescue – okay, we understand that this is not a very conventional solution for upping your website speed. But heck, 2017 is not going to be a year for convention as far as we can tell! If you want to achieve Mach 3 speed with your website use the infallible combination of WP Total Cache with CloudFlare.

These are indeed very simple solutions to a global problem. Website maintenance is not only about updates and patchworks. Most of the times it is about looking back at the old strategies and decide which ones need a replacement for better website speed and function.

Lester Conway I'm a professional web developer. 11 years of experience force me to say: "If you don't know how to do it - ask me and will answer on all your questions". A bit arrogant? So what?

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